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Why it is hard to remove unnecessary features?

Updated: Oct 10

When developing products, it is generally more difficult to decide which features to omit because we have fallen in love with those features ourselves and we have already spent time on them. ๐Ÿ‘ˆ


If you have given your end users enough time to become familiar with the new features and you are still not seeing the results you hoped for, it may be time to analyze their performance. ๐Ÿคฉ




As Lenny Rachitsky recently brought out, here are some good check questions to help you decide which features you should say goodbye to:

  • Which features are used by less than 5% of your end users?

  • Which features do not help your users complete their most important tasks?

  • Would many of your users publicly express disappointment if that feature no longer existed?

Instagram, for example, achieved its great success by doing one thing extremely well. Originally, it was a location-sharing app that allowed users to check in at different locations, schedule future check-ins, and post pictures of the meetups. After it found that users were primarily using the photo sharing feature, they made a strategic decision to eliminate the other ones and focus on the photo-sharing feature.


By removing unnecessary features, you can make your end-user experience faster, easier and smoother because less is more! ๐Ÿ˜‰


#ExecuteGrowth #ShareToLearn #KoFounderJoy #EndUserExperience #productdevelopment

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