Functionality is NOT a value to the business.

Value comes when this software helps your business grow and reach its goals - engaging customers, increasing sales, etc. For example, the north star of Uber is “rides per week”. A functionality that helps to reach its north star could be pre-scheduling a trip. This functionality helps to ensure that a customer can use their service when going to the airport two days later at 4 AM, and doesn’t have to look for alternatives.

To make smarter choices tomorrow, you should know how your software is used today. A piece of software not helping your business grow is an unnecessary cost - it needs maintenance and confuses users.

Contact us if you need help reaching your goals, determining your north star, or developing value-adding software!

#productdevelopment #growthmindset #softwaredevelopment #executegrowth

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